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Do you still need a website if you have a Facebook page?

Plenty of small businesses in Ireland run almost entirely off a Facebook page, and some do it well. So the question deserves a straight answer rather than a sales pitch.

If you are a very small operation whose customers all come through word of mouth, and your page is active and answered promptly, a website is not urgent. That is a real position and there is no point pretending otherwise.

Here is when it stops being true.

You do not own the page

This is the important one. Your Facebook page exists at the discretion of a company you have no relationship with. Pages get suspended by automated systems, occasionally in error, and the appeal process is slow and impersonal. There is no phone number to ring.

If your only route to customers vanishes on a Tuesday morning with no explanation, you have a serious problem and very little you can do about it. A domain you own cannot be taken away like that.

People search for things they do not follow

Someone whose boiler has failed at seven in the morning is not browsing Facebook. They are searching for a plumber near them. Those two moments are entirely different and social media only serves one of them.

That search results in a map listing and a set of links, and having a separate guide to claiming your Google Business Profile plus a site behind it is how you appear in it.

The information is impossible to find

A Facebook page is a timeline. Your prices, your service area and your opening hours are somewhere in it, posted eight months ago, under a photo of a finished job. Nobody is going to scroll for that.

A website has pages, and pages hold information where it can be found in one go.

The reasonable middle

This is not really a choice between the two. Facebook is very good at what it does: showing your work regularly to people who already know you, and being answered quickly. Keep doing that.

The site is where people land when they are actively looking for what you sell and have never heard of you. Link the two together, keep the details consistent across both, and they cover different parts of the same job.

If a site is what you are missing, that is what we do.